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INSURANCE & FINANCIAL PROFESSIONALS

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Grow Your Business

Interested in selling our insurance and investment products? Genworth Financial offers insurance and financial professionals the support they need so they can focus on what they do best - help their clients. We provide you with the tools and materials to make it easy for your clients to understand what they're buying. Look to Genworth Financial to help you build your business.

We offer:

  • Competitive products (life insurance, long term care insurance, retirement income and investment products)
  • Compensation that is among the best in the business
  • Fresh sales ideas
  • Access to online tools, marketing materials, and information
  • Financial strength and stability


Genworth Financial has prepared the Guide to Ethical Market Conduct for our distributors to provide them with additional information regarding the IMSA Principles and Code, the Genworth Code of Ethics, and certain additional information regarding compliance related matters. While IMSA is an organization which promotes ethical conduct for companies that sell life, long term care insurance and annuity products, the principles are fundamental, and it is our practice to apply them to the sales and service of other types of products, whenever applicable.

If you are interested in selling our insurance and investment products, contact one of our Customer Service representatives at 1 888 GENWORTH ( 1 888 436.9678).

There are three easy steps to becoming a Genworth sales representative:

Step 1: Establish a Selling Agreement

This agreement defines our business relationship. Such an agreement does not apply to long term care career agents, to many independent life insurance agents, or to certain other distributors.

Step 2: Licensing / Registration Requirements

Requirements of state insurance departments, SEC, and NASD must be satisfied prior to becoming authorized to sell our financial products.

Step 3: Appointment

Once you have completed Steps 1 and 2, you may become appointed to sell our insurance products and begin selling our products. If you're an independent life insurance agent, you must first be appointed with an intermediary.

For more information, contact one of our Customer Service representatives at
1 888 GENWORTH (1 888 436.9678).